Road safety education

Effective publicity campaigns and education programs can help to raise awareness about key road safety issues hugely. Use this page to browse the latest road safety education initatives from around the world.

Visit the research library for evidence on the effectiveness of road safety campaigns and education.

DOENI launches community toolkit
Northern Ireland, 11/06/15

A resource pack, designed to empower local communities stimulate debate on road safety, is launched by the Department of Environment in Northern Ireland.

Gov. Rick Snyder signs bill in honor of teen killed in crash to increase motorcycle, bicycle education
Michigan, USA, 14/10/14

A new law named after a teen killed in crash that requires driver education courses to include awareness of cyclists and motorcyclists is signed into law.

New resource to give visitors quick tips on safe driving in NZ
New Zealand Transport Agency, 06/08/14

Information cards and steering wheel tags giving information on New Zealand road rules, to be distributed by rental vehicle companies and tourism operators to overseas visitors, are trialled.

Smartphone app provides information on EU road traffic rules
European Commission, 25/06/14

A free app that provides information on speed limits and other road safety rules in all EU countries, aimed at drivers on holiday in Europe, is launched by the European Commission.

Playing it Safe: road safety games
South West Wales Integrated Transport Consortium, UK, 12/05/14

Smartphone games to teach children aged 3-11 about road safety are released in a free app, in English and Welsh.

Namibian schools to teach road safety
National Education Board, Namibia, 13/02/14

Road safety is to become part of the national curriculum in Namibia.

Board game launched for safer road trips
New Zealand Police and the Accident Compensation Corporation, New Zealand, 27/12/13

A board game aimed at involving the whole family in learning road safety messages.

Resource centre for road safety education
THINK!, UK, 14/06/13

An online resource to help teachers in the UK plan road safety lessons has been launched by THINK!

Sesame Street's Elmo and Grover keeping kids safe
Decade of Action for Road Safety, Australia, 27/03/13

A classroom-based story book and activity pack on child pedestrian safety, featuring Sesame Street characters, has been launched in Victoria, Australia.

Brain on Board
Traffic Injury Research Foundation and Toyota Canada Foundation, Canada, 29/01/13

A website, poster and radio campaign aimed at educating the public on vehicle safety features has been launched.

Indian schools to teach road safety
Ministry of Road Transport, India, 11/07/12

Road safety education will form part of the school curriculum in India.

"Distraction Dodger" Game launched
University of Minnesota, USA, 02/12/11

An online video game teaching people about the dangers of distracted driving has been launched.

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