Education and enforcement are essential parts of road safety. Understanding the state of mind of drivers is key to ensuring that educational messages are as compelling as possible, and that enforcement is effective.
Drivers who drive in an emotional state are also at increased risk of causing a devastating crash. Use this page to access initiatives from around the world that address the issue of driver psychology.
Use our research library to access research on the psychology of road safety.
The Official DVSA Guide to Better Driving
Driver and Vehicle Standards Agency, UK, Oct 15
A book for drivers on how their mood, attitudes, and health affect their driving is released by the UK’s DVSA.
New initiative ‘nudges’ road users into behaviour change
Hampshire Fire & Rescue Service, UK, 8/09/15
Pictograms on four key road safety topics, using ‘nudge’ theory to influence driver behaviour, are launched by Hampshire Fire & Rescue Service.