Gender

Men and women face different risks on the roads; men of all ages are more likely than women to die in road crashes. Use this page to access road risk initiatives tailored to gender.

Visit the research library for research on how road risk affects men and women differently

Campaign warns young male drivers on risks of speeding
Transport for London, UK, 23/05/14

An advertising campaign calling on young male drivers to “Kill your speed, not your mates”, is launched.

Women campaign for safer roads
Women’s manifesto for safer roads, France, 26/03/12

French campaign recognises the disproportionately high number of men killed on roads, and calls on women to influence their male friends’ and relatives’ driving.

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