Basic vehicle crash protection features including seat belts, airbags and head restraints can mean the difference between life and death in a crash. Use this page to read about measures to increase their use worldwide.
For research on the life-saving benefits of these features, visit the research library.
CDOT reveals they’rebehind cryptic billboards In Denver, Colorado Springs
Cryptic billboards were revealed to be part of a campaign to encourage drivers to wear seatbelts in Colorado.
India's transgender community turns seat belt safety into video hit
Mumbai, India, 17/06/14
Members of India’s transgender community have formed a “Seatbelt Crew” performing entertaining seat belt demonstrations to drivers.
Seat belt campaign launches in Northern Ireland
Department of Environment, Northern Ireland, 25/09/13
A TV and online advertising campaign highlighting the lethal consequences of passengers briefly removing their seat belts is launched.