Pledge case studies

Make the Pledge logoMany fleet and road safety professionals have been trained by Brake to deliver Pledge messages to drivers. Below you will find examples of how some professionals have embedded the Pledge within their organisations, and communicated it more widely.

Dee Cano, UK training manager, Vanguard

After attending a course in November 2005, Dee trained five officers within her company in Brake’s Pledge program. They have integrated the presentation into their one-day driver awareness course, provided to all company car drivers. They discuss the consequences of road crashes on families and communities using Brake’s videos, and go through Brake’s Pledge. They also make the presentation as interactive as possible. This includes pacing out braking distances and completing an online Highway Code theory test. The training team at Vanguard have now presented to over 756 people who drive for work.

Tracey Fuller, customer engagement manager, Arval

Tracey has rolled out the Pledge on a mandatory basis to all company car drivers and those employees who are insured to drive on company business, through fortnightly presentations delivered to 20-25 people at a time.

Tracey explains: "The Pledge program has created a lasting impression in the minds and behaviours of every one of the 700 Arval staff that have attended my presentation in the last couple of years. I absolutely love delivering all the life-saving messages, because I know that they really can save lives, time and time again. I never tire of listening to the views and concerns of the attendees, which are always different, relevant and uplifting. The biggest thing for me is the feeling that they will be safer on the road because of their attendance at one of my sessions. The feedback is always extremely positive, with many people stopping behind or coming to see me after the training to tell me how it has made a difference to them. It is an honour to be able to deliver this training - thank you."

Read more - Arval's Drive for Life campaign

Glyn Smith, health and safety manager, Cunningham Lindsey

He says "I have no doubt that the Brake Pledge has been, and continues to be, invaluable to our company drivers. We have delivered 22 presentations reaching approximately 250 of our company drivers to date at our office locations all around the UK, and we currently have another seven courses planned. The course material is very well designed and encourages considerable engagement and interaction by delegates. Delegates respond positively to the safety issues raised, and in addition to generally raising safety awareness, they always take away some new information that they did not know. The videos are also a powerful tool and my admiration goes to the people who had the courage to tell their stories for the benefit of others. We will be continuing the programme of Pledge training and I would recommend it to any company as a valuable aid in reinforcing and managing safe driving at work."

Colin Kostyrka, health and safety manager, Indesit

Colin has rolled out Brake’s Pledge training to Indesit engineers who drive vans as part of their work. Colin presents across the whole of the UK. He aims to deliver the presentation to all 900 company engineers, training approximately five people each time.

Colin says: "The Pledge has now formed an integral part of the company’s occupational road risk policy."

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